Joshua Aleb

Joshua Aleb is the founder and CEO of Bexo, an all-in-one creator studio built for UGC (user-generated content) creators. Based in Canada, he leads product vision and engineering for the platform.

Bexo is growing into a comprehensive workspace that helps creators manage projects, pitch brands, generate scripts, track earnings, and run their content business, all in one place. His mission is to give every UGC creator the tools, confidence, and clarity to build a real, sustainable business on their own terms.

Prior to founding Bexo, Joshua worked closely with creators in the UGC economy and saw firsthand the friction of juggling a dozen disconnected tools. Bexo is his answer to that chaos, a professional studio that transforms creators from freelancers into thriving businesses.